RESEARCH- 'ALONE NO MORE' VIDEO ANALYSIS

Philip George – Alone No More

I have chosen the music video of ‘Alone No More’ by Philip George as inspiration for my video because I feel it very much portrays codes and conventions, as well as representations which I wish to include in my video.

The video is shot in Mallorca, and focuses on the journey of a young, attractive, heterosexual couple’s holiday abroad. It features a lot of love, affection, having fun and things a young audience can relate to, as well as adventure and excitement they experience on holiday together. Although there is no clear beginning, middle, end narrative, an underlying romantic storyline is still being portrayed as the audience experiences the couples holiday with them.

 The artist isn’t featured in the video, which attracted me to the video as firstly, I of course can’t feature my artist either, but most importantly because it allows more room for a clear, detailed narrative to be portrayed. The video is dominated by a party, adventurous lifestyle with the themes of youth and freedom which are the key concepts of my chosen song and video I will create.

Cinematography

·       High angle establishing shots to give the audience a look at the environment the video is shot in

·       Close-up shots of the couple to show their individual roles

·       Fast shots add a sense of realism there would be in a club/dance environment

·       A range of mid-shots of people dancing in time with the beat adds more realism

Editing

·       Fast cut shots in time with the dance beat to sustain audience interest, prevent boredom and enable the audience to view different areas of the video

·       Quick changing shots is designed to give the audience a sense of euphoria, and make them want to dance in an environment similarly displayed in the video

·       Slow motion editing is used to contrast the fast editing shots, as well as allowing the audience to focus on certain aspects especially designed to focus on

Sound

·       The distinctive heavy beat in the song plays a huge part in the transition of the shots as each shot changes on a beat, making the video look more slick and purposeful

·       There is no additional noise or sounds in the video other than the music, which I feel is important because it allows more attention to be given to the song, and additionally means the audience don’t get distracted from the video

Mise-en-Scene

·       Shot in lively locations (clubs, theme park, helicopter) The quick transition between each location suits the upbeat song as it creates excitement and anticipation for the next scene change

·       Lots of lighting and vibrant colours as they accompany the dance music and have a sense of liveliness and feel good atmosphere