LINKING MEDIA PRODUCTS (100 words)

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (100 words)

It is vital to have a highly consistent brand synergy across media forms, and have recognition from the music video to the website. This ensures the brand identity of the artist is fully established. Ways to illustrate this is to use consistent images of the artist on the homepage and use the colour scheme from the video on the website to appeal to the audience.


The audience will be directed to the music video from the website, forming an inter-connection, creating synergy. Social media will demonstrate digital convergence because the inclusion of Twitter, Facebook and other accounts will allow audiences to comment on the video and the website, providing opportunity for linkage between differing media forms.