PLANNING- WEBSITE CONTENT

To conform with the expectations of a music video with a dance genre, the website for the artist must have key elements to outline this upbeat/dancey genre. Key elements include:

Menu Bar Links- 
  • Home
  • News 
  • Music
  • Videos
  • Tour
  • Merch
  1. 2 pages of content- 1 homepage & 1 linked page
  2. Original images/videos I have taken of the artist 
  3. Introduction biography of the artist 
  4. Social Media links
  5. Behind the scenes video/ Artist Interview
  6. Brand synergy between website and music video
  7. Functioning menu bar and links between each pages, buttons font highlights when the mouse goes over it
  8. Subscription box at the bottom- name and email details 
  9. Awards nominated/won section 
  10. Promotion of the new music video
These things are expected for the website as it is essential everything is laid out easily for the audience to follow. Each link in the menu bar must be clearly displayed at the top of the page for the audience to see exactly where to find everything on the page. I have looked at a variety of pop singers/DJ's websites and found all the things listed above as common features to include in a successful website.

Biography-

Titled by New York Daily as the 'world's biggest DJ', Kygo has come from producing tracks in her bedroom, to performing platinum records worldwide.
Kygo's notorious remixes with artists such as Selena Gomez, Dua Lipa and Calvin Harris has established her as a household name.

Her first original track, 'Firestone' has reached over 590 million views on Youtube, and 50 million streams on Spotify peaking at number #3 on Spotify charts. Kygo is established internationally as the highest streamed female DJ on Spotify, and the first female DJ to have sold out every show across Europe and North America. As well as touring around Europe and North America in sell-out shows, she has additionally headlined performances at festivals including Reading, Glastonbury & TomorrowWorld.

Kygo has been making and producing music since she was eleven. When she reached the age of fifteen, Kygo wrote and recorded her first track, 'Firestone'. This was published and recorded with the vocals of Conrad Sewell. By 2012, 'Firestone' had reached over 300 million views on YouTube, and had reached #1 in 23 countries.

News-

Billboard's Breakthrough Artist of the Year!
Three nominations at the American Music Awards
Best Pop Artist at the MTV EMA's



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