Danielle Hamilton

When taking a first look at Kygo's website, I noticed how clean and structured everything looked. This was due to the plain white background and even spaces between each section. A bold, distinguishable image is used at the top with Kygo wearing a dark coat and colourful backgrounds to contrast with the white background of the website. This makes the image stand out more. The logo is clearly displayed in the top left corner of the page and is a very recognisable feature of the audience so is enlarged to make it clear who's website this is. Then, the first piece of information displayed on the page is 'Latest News' with links to all of Kygo's latest events.  The social media links are shown clearly in the top right corner of the page, with links to go to them straight away. The second tab of the menu bar, is 'Tour Dates'. On this page there's a bright and colourful image of Kygo Live which looks energetic and fun, ultimately complimenting this pa...

The introductory page for Dua Lipa's website is mainly consumed with a distinct image of her with the menu bar clearly displayed at the top. The black menu bar and white font strongly contrasts with the pale pink background of the image and her white t-shirt. It's a bold front page and is immediately eye catching.   Throughout all of the website, on every page, there is a repeated neon purply/blue background with images of a forrest. Dua Lipa creates music in the genre of dance/pop and the background compliments this music. You might typically find a dance music video in a forrest filled with young people dancing, with a bright,yet dangerous colour scheme such as neon purple and blue. There is a videos section, there is a tab called 'Now Playing' which is the music video to her newest single, which is a major way to promote it and make sure fans can see it immediately. Then alongside, there are 2 more tabs with all of Dua's music videos and playlists.  Du...

I decided for the intertextuality of my music video, I would use the 'Hold my Hand' reference from the Jet2Holidays advert. This is because firstly, I chose location as one of my representations. In order to display multiple locations in an effective way, I wanted to use a rememberable and unique way of linking each location to the other. As the artist in my video travels through her summer, from location to location, the 'Hold my Hand' reference is used to represent this in an effective, progressive way. Secondly, in the Jet2Holidays advert, it advertises and promotes the fun and enjoyment the audience gets from following the person holding out their hand, on their holiday. The people featured within the advert ranges from children, to adults, boys and girls. The diversity in the advert compliments my music video as I also chose gender as my second representation, along side location, and both offer diversity, as the advert does. Additionally, my music video is...

Jay Alvarez Summer 2016- 1. slow mo running from behind  2. heterosexual couple kissing on cliff 3. close up direct shot of girl, wind blowing hair in slow motion 4. consistently, the shots are shot from behind the people featured 5. shots cut to the pace and beats of the music 6. slow mo scenery shots 7. above shots of the scenery down below 8. underwater shots 9. lots of action packed shots interrupted with a slow mo or close up

Narrative #1 The song is called 'Younger' and is based on youth, so have decided to base my representation on age. A girls close relative dies and she decides to deal with her grieving process in a positive way by living her life to the fullest and living life while she's young. She books tickets to multiple festivals and goes to them with her best friend. The video will be focused on friendship, and summer fun. Another important representation I have decided to focus on is location as there will be a lot of travelling around in the video, like the plane/coach/train rides to festivals, as well as exploring around the beach/festival atmosphere. The video will end with the girl feeling fully satisfied with her summer and pay respects to her dead relative. The narrative will be cyclical, and will end in the same position of the girl at the relatives grave. Narrative #2 The main representation for this video is Location. A group of friends win a holiday in a competition. ...

Philip George – Alone No More I have chosen the music video of ‘Alone No More’ by Philip George as inspiration for my video because I feel it very much portrays codes and conventions, as well as representations which I wish to include in my video. The video is shot in Mallorca, and focuses on the journey of a young, attractive, heterosexual couple’s holiday abroad. It features a lot of love, affection, having fun and things a young audience can relate to, as well as adventure and excitement they experience on holiday together. Although there is no clear beginning, middle, end narrative, an underlying romantic storyline is still being portrayed as the audience experiences the couples holiday with them.   The artist isn’t featured in the video, which attracted me to the video as firstly, I of course can’t feature my artist either, but most importantly because it allows more room for a clear, detailed narrative to be portrayed. The video is dominated...